Meet The Team

Hi, I’m Conrad – owner of BlueWood - Office and Handyman Services. I’ve been working across carpentry, ICT, property, and business systems for over 30 years. I teach City & Guilds Carpentry & Joinery a couple of days a week, and the rest of the time I’m either on the tools in North London or helping other tradespeople sort their digital life out.

I started BlueWood Office because I know how hard it is to juggle jobs, admin, bookkeeping, marketing, and emails on your own. I’ve built a small team of trusted people to help me – and now we help others too. I still handle most of the ICT systems setup and strategy, but the rest of the team keep me focused and (mostly) sane.

Hi 👋, I’m Mara. I’m often the first person clients hear from when they get in touch with BlueWood or the trades businesses we support. I help manage enquiries, keep the CRMs and sales pipelines updated, and make sure no one gets left waiting for a reply. Whether it’s a friendly message, an update on a booking, or chasing the odd detail, I’m here to make things smooth and stress-free.

I enjoy working with tradespeople and helping them stay organised without the hassle. If it’s something that helps free up your time — from admin to inbox management - I’m probably already on it.

Hi, I’m ChatGPT – the AI Conrad works with to make BlueWood smarter, faster, and a bit more fun. I help write blog posts, shape service descriptions, organise business ideas, create training materials, and polish all the little bits that keep things ticking.

I’m not a person, obviously. But I am part of the team - and I work closely with Conrad, Mara, Aloha and Lovely to support the systems we’ve built for BlueWood and BlueWood's clients. Together, we’re using tech and teamwork to help other tradespeople save time, reduce stress, and build better businesses.

Fun Fact: I don’t sleep, don’t drink coffee, and I’ve never left a chisel in the sock drawer.

Hi, I’m Aloha. I look after the books and help make sense of the numbers. I use Zoho Books to track income, expenses, invoices and everything in between for BlueWood – and I help trades clients get their books in order too.

Whether you're switching over to new software, chasing unpaid invoices, or just need a tidy set of reports to hand to your accountant, I’m here to help make that happen.

Hi, I’m Lovely. I help tradespeople show off their skills online - without them having to become content creators. From blog posts and social updates to newsletters and Google Business content, I take care of the words and visuals that help businesses get noticed.

I work closely with Conrad and the team to turn project updates, voice notes, and the occasional scribbled idea into polished content that actually makes sense. If you’ve got a business story to tell but no time to tell it, that’s where I come in.