MARKETING SERVICES FOR TRADES BUSINESSES

MARKETING AND SALES

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RATES

Marketing Setup

£500

Building Your Digital Presence.

What’s Included:

Social Media Creation: Set up accounts on relevant platforms (Facebook, Instagram, LinkedIn, etc.).
Google Business Profile Setup: Optimise your profile for local SEO and visibility.
Basic Website Enhancements: Add SEO-friendly content to your site (if applicable).
Blog Setup: Establish a blog using Google Blogger or integrate it into your website.
Email Marketing Setup: Configure Zoho Campaigns for newsletters and client outreach.
Lead Capture Tools: Set up Zoho Forms or similar tools to collect client inquiries.

Time Estimate:

20 hours, depending on the level of customisation and number of platforms.

Pricing:

£500, covering up to 20 hours of setup work.
Additional time or custom services charged at £25/hour.

Marketing Maintenance

£250 per month

Consistent and Professional Marketing.

What’s Included:

Social Media Management: Create, schedule, and post content across platforms like Facebook, Instagram, and LinkedIn.
Google Business Profile Updates: Keep your profile fresh with regular posts and updates.
Email Campaigns: Design and send newsletters using Zoho Campaigns.
Content Creation: Write and publish blog posts or website updates.
Basic Ad Management: Monitor and manage small-scale Google Ads campaigns.
Reporting and Insights: Provide monthly reports on engagement, traffic, and campaign performance.

Time Estimate:

10 hours per month, depending on the scope of tasks.

Pricing:

£250 per month, covering up to 10 hours of marketing management.
Additional time charged at £25/hour.

This package ensures ongoing, professional marketing.

Marketing Optimisation

£500

Refining Strategies for Maximum Impact.

What’s Included:

Performance Analysis: Review and analyse marketing data to identify what's working and what needs improvement.
SEO Enhancements: Refine website and blog content to improve search engine rankings.
Advanced Ad Campaigns: Create and optimize Google Ads for better targeting and ROI.
Automation Tools: Implement automated workflows for email marketing and lead follow-ups using Zoho CRM or Zoho Campaigns.
Targeted Strategies: Focus on your most profitable services, as identified from data and confirmed with you.
Custom Reporting: Deliver detailed reports on campaign success and recommendations for growth.

Time Estimate:

20 hours, depending on the complexity of the tasks and scope of optimisation.

Pricing:

£500, covering up to 20 hours of optimisation work.
Additional time charged at £25/hour.

This package is designed to fine-tune your marketing efforts for greater efficiency and profitability.

* Additional Costs to Consider

While our packages include setting up your and managing your ICT systems, some services require additional costs that are payable directly to the providers:

Google Workspace: A paid service with plans starting from £5/month. For more details, see Google Workspace Pricing.
Domain Name: Must be purchased separately and renewed annually, typically costing around £10/year.
Other Services: Many tools (e.g., Zoho, Google) offer free basic accounts. As your business grows, you can choose to upgrade to paid plans directly with the providers.
Virtual number may be required at additional monthly cost.

These costs ensure you have professional-grade tools that scale with your business, giving you the flexibility to grow at your own pace.

Marketing: Building Your Digital Presence

Get noticed, build trust, and grow your business.

At BlueWood Office, we understand that effective marketing is the key to growing a successful trades business. A strong digital presence attracts clients, builds trust, and sets your business apart from the competition.

With professional marketing systems in place, you can:

Reach More Clients: Ensure your services are visible to the right audience online.
Save Time: Let us handle the day-to-day marketing tasks so you can focus on your trade.
Build Credibility: Present a professional and trustworthy image through consistent branding and content.
Drive Growth: Turn your online presence into a powerful lead-generation tool.

Investing in your marketing now, you create opportunities to attract more clients, build a trusted reputation, and grow your business with confidence for long-term growth and success.

The Fourth Step: Building Your Online Digital Presence

Once your ICT, Admin, and Bookkeeping systems are in place, it’s time to get noticed. Marketing is the fourth step in your business journey, helping you build your brand and attract the clients you want.

With a strong marketing strategy, you can:

Reach the Right Audience: Target clients who value your services.
Build Trust and Credibility: Showcase your expertise and professionalism online.
Generate Consistent Leads: Ensure a steady flow of enquiries for your business.
Scale Your Business: Increase your reach and grow your client base profitably.

Marketing turns your operational foundation into business growth. By starting now, you position yourself for long-term success.

Tools We Use to Streamline Your Marketing

We use proven tools and platforms to create, manage, and optimise your marketing efforts. These tools are designed to save you time, increase your visibility, and help you connect with your target audience.

Core Tools and Platforms:

Google Sites
- Create or enhance your business website to showcase services, capture leads and online bookings.

Contributes to your online visibility and builds a professional image.

Google Blogger

- Publish blog posts to share valuable insights and tips with your audience.
- Helps improve organic SEO and establishes your business as an authority in your trade.
Google Business Profile and Microsoft Bing Places for Business
- Boost your local visibility and attract more clients in your area.
Zoho Social
- Schedule, manage, and analyse posts across social media platforms.
AI Tools (ChatGPT, Google Gemini)
- Generate creative, engaging content for blogs, social media, and email campaigns.
Google Ads and Google Marketing Platform
- Run targeted advertising campaigns to drive traffic and generate leads.
Zoho CRM
- Track leads, nurture client relationships, and manage follow-ups.
Zoho Campaigns
- Design and send newsletters and automated email campaigns.

These tools work together to create a cohesive marketing system tailored to your business needs. These tools not only support your marketing efforts but also create lasting digital assets that help build your brand and grow your business.